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The Profit Calculator : A Yoga Studio

Posted Sep 12 2008 11:28am

Yoga070611_560 It would be great to subsist on OMs alone. One dilemma that faces a number of practitioners who want to lead 100% "la vida yoga" is figuring out how to sustain a 21st CE lifestyle and pay the bills.

Here via New York Magazine is a look into the P&L numbers for Joschi Body Bodega:

How it works : The most profitable yoga studios are efficient ; they fill four to five classes daily, plus private classes. Joschi, which opened in October, aims for the broadest client base by

offering 25 varied weekly classes ($17.00) rather than specializing in one branch of yoga. Joschi Swartz teaches 75% of the classes himself , which saves on teacher costs and help brand him as a guru. Most studios hope to be profitable within two years. " We aimed for 6 months," says says business manager & co-owner Monika Werner. we're not quite there yet. Joschi & I work for free." The studio needs roughly 530 students a month to break even; they've recently had closer to 450.

Which brings me to the subject of the donation based ( suggested $ 12.00 ) SaMo Power Yoga; it is admirable that the studio has grown with this system. However, people should not take advantage of the system. My take on this is , if you can afford to give @ $20.00 ( or more ), go for it. If the practice & teachers can provide happiness , balance & wellbeing on a regular basis , then generosity and reciprocity should not be an issue -

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