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Making a yoga habit, commitment

Posted by Nancy B.

The promotional rates you see at yoga studios like San Francisco’s Funky Door, 30 days for $29, or Sacramento’s My Yoga Lounge, 10 days for $10, are a way for yoga studios to get new customers and cope with high attrition, according to a The New York Times I read recently. With more than one out of four participants doing yoga only weekly, salons are trying to get people committed to yoga by practicing it more frequently. At Om Yoga in Manhattan, for example, 100 people completed a 30-day challenge. “My motivation is to shift people from just going to a yoga class to really having a personal yoga practice,” founder Cyndi Lee said in the NYT interview.
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