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( LESS ) Campaign : Donate Without Consuming

Posted Sep 12 2008 3:57pm

Less3_1 Via

" Don’t get me wrong, I appreciate how big corporations like Gap are turing sales into helpful donations to great causes through the (RED) campaign; I think (RED) has been successful from a wide-spread outreach standpoint. But I also really appreciate the response to the (RED) campaign by the (LESS) campaign. (LESS) is a collaboration between Romantic Static and Words Pictures Ideas that allows you to donate to great charities with out buying stuff from a major corporation. Launched only yesterday, (LESS) is already starting to get some great donations flowing through their system. If you don’t view shopping as a solution to human suffering, (LESS) may be more for your donation efforts " .

Spot on Josh -

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