First, author Alan M. Webber's credentials are solid and you are probably familiar with some of his work already.
Webber is the co-founding editor of Fast Company magazine as well as former editorial director and managing editor of the Harvard Business Review. As such, he is able to deftly combine the best of storytelling with the best of business lessons learned by actually "doing business."
You say, "No, I'm not into one more business success book. Leave me alone!"
I'm glad you said that, because you are a candidate for one of my favorite rules of the 52: "Learn to Take 'No' as a Question."
If your real question is, "Why should I spend my time with this book?" my real answer is "Because it's an investment, not an expense." Really.
Want to know what's important? "Simplicity is the New Currency."
Wondering how to be a real player? Then you'll earn back your small investment with "If You Want to Change The Game, Change The Economics of How the Game Is Played."
Each of the 52 rules could be a book in itself. Webber has chosen to offer up a real-life story, real-life examples, and then a "So What?" for each one. You'll know what to do with the information because he's a practical guy who doesn't make you guess.
If you are a speaker, trainer, consultant, coach or executive. . .