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Influence and Cooperation

Posted Feb 11 2009 2:54pm

The real objective of influence is gaining cooperation.

We all want a reason to cooperate. That's just, well, reasonable.

Consider this sequence when you seek cooperation:

Cooperation 1. State Your Intentions Up Front

It's easier for people to listen  when they know what you'll be asking for. They have context for what follows and a little "box" into which to filter the discussion. And they're not concerned about anything hidden.

2. Explain Your Reasons. Why? Because.

When you connect your request with a reason why, you increase your chances for a "Yes". In fact, in an experiment conducted with people in line at a photocopy machine, the simple act of saying, "I need to get in front of you because I am in a hurry" gained the cooperation of a significant number of people. Other "because" statements had a similar effect.

Make "because" an important part of every request. Because it is.

3. Emphasize in clear words what you want to happen.

The mind abhors a vacuum. Fuzzy concepts or indirectness forces people to create--and connect--their own dots.

Be smart. Use specific  language that leaves no doubt about the action desired.

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