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Impact of Pricing on Fitness Class Participation

Posted Dec 06 2012 3:31pm
We're always listening to feedback from staff and adjusting our wellness program offerings. In my last post , I talked about a new pricing model we are trying this session. (Sessions run 12 weeks.) Some staff had asked for more flexible options, so we introduced an "all access pass" for only $50 a month. We hoped to attract more staff to participate and simplify the administrative process bit.

We only had a few more staff sign-up for classes, but the average number of classes participants take went from 1.83 to 2.67. If we could just maintain the level of engagement participants have, but get the number of participants back up to where it was last March, I'd be thrilled. 

Your suggestions will be welcome.



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