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Employee Wellness and Public Relations

Posted Mar 26 2009 3:04pm
We've talked a lot about the benefits of monitoring employee health, but Mark Willaman at the HR Marketer blog recently discovered another use for population health statistics: public relations. In its annual report, Johnson & Johnson reveals the percentage of its employees who use tobacco, have high blood pressure, or need to get more exercise.

As Mark points out, going public with health information not only demonstrates Johnson & Johnson's focus on wellness--it touts the above-average health of its employees. (Kudos!) I also think it's smart to put all this in the "Sustainability Measures" section of the report. After all, if your employees are unwell, how can your business sustain growth?

Even if you're not Johnson & Johnson, you can still reap the PR benefits of having an employee wellness program. If I worked in Human Resources, I'd be sure to tell potential hires about the program's benefits and successes.
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