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Corporate Fitness and The New Economy

Posted Jan 28 2009 8:47am

The health of your business can be directly connected to the health of your team. In this challenging economy with endless conversations relating to stimulus packages, job creation, corporate down sizing and the effects of a weakened stock market, one uniquely controllable line item can offer some positive return.

As businesses begin to get their sea legs in these rough economic currents, the focus will be clearly directed at the workforce. Always the single highest line item on the expense side of the profit and loss statement, the recognition of the return on this investment is encouraging leaders to take bold steps.

Implementing a comprehensive corporate fitness program should be viewed as an investment in the single most important component of any business, the revenue generating and product polishing group of professionals on your team. Steps can be easily taken, with an extremely attractive ROI ratio, that will increase wellness awareness, improve overall morale and most importantly display the strength of the firm that they are employed.

Many corporations now offer on-site health screenings that include cholesterol screenings, blood pressure and hypertension educational seminars, yoga classes, martial arts and most popular supervised walking clubs. Worcester Fitness offers these programs to over 200 local companies.

The retention and recruitment efforts of companies currently offering wellness and fitness programs are also much more successful than firms that do not.

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