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Changing Behavior: The Fun Theory

Posted Nov 02 2009 10:00pm

That headline ought to confuse the search engines.

Why does nearly every corporate meeting about "behavioral change" end up with some kind of a solution that involves sanctions or carrot-and-stick incentive programs that can only get bigger and more expensive to have any impact over the long run?

Which leads me to: "How can we make something so much fun that people can't not do it?"

Here's a look at The Fun Theory in action:

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