90 percent of young adults use their smartphone first thing in the morning, often before they get out of bed, according to the Cisco Connected World Technology Report. The third annual report surveyed 3,600 young people ages 18-30 from 18 countries on their tech habits using electronic devices.
It's no secret that we're truly in a connected world. Our smartphone is not only the first thing we turn to in the morning, but the last thing we check at night. Heck, you may be reading this blog on your smartphone right now. Digital technologies are constantly changing the way people interact. As behaviors change, employers have an opportunity to maximize new technologies to create meaningful connections to encourage healthy behaviors among employees.
Employers can connect with this on-the-go workforce by offering personalized and relevant information. A fantastic tool to reach this audience is through online platforms. Wellness portals can be the go-to place for education, challenges, resources, tracking and social networking - all on that smartphone or tablet (maybe enough both!) that your employees can't seem to put down.
Here are five ways that a wellness portal can help you reach your employees:
Engagement: good wellness portals have a "wow" factor that's sure to get your employees' attention. With an online portal, getting information on the go is easy and convenient, giving employees instant access to health information whenever (and wherever) they need it.
24/7 access: Reach employees at any time – this can be very powerful when trying to reach a remote workforce.
Ongoing connection: Most employees carry smartphones with them at all times. They can access wellness information when they need it. Plus, you can provide important updates when necessary.
Consistent communcation: By providing regular wellness information and resources to employees, you're more likely to create a culture wellness. This can lead to healthier choices and lower health care costs for your population.
Measurement: You can review the effectiveness of the your wellness portal by reviewing usage statistics and tailor your communications accordingly.
So what about your wellness program? Are you using technology to connect with your employees?