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Sugar Content to be Reduced in Cereals

Posted Dec 21 2009 12:00am

Good news is on the horizon for children’s cereals. General Mills has planned to reduce the sugar to 11 grams per serving in their products such as Lucky Charms, Trix and Cocoa Puffs. This will be a 20-25% reduction in the sugar level children’s cereals. This comes as many food companies alter their products and face growing scrutiny from consumers, regulators and health groups over the nutritional value of their foods. General Mills said it will cut the sugar in 10 of its cereals. It did not provide a timeline for reaching this goal, but it builds on reductions the company rolled out two years ago. Several cereal makers have adjusted their products to address the growing concerns as well. Last year, Kellogg Co. reformulated a number of its U.S. cereals including Fruit Loops, Apple Jacks and Corn Pops. The changes vary according to product but decreased the sugar by 1 to 3 grams per serving. Kellogg also added fiber to some of its cereals. Although the emphasis is to reduce overall sugar, the carbohydrate levels are still very high ranging from 25-35 grams per serving. The protein content of children’s cereals are very poor at 1-2 grams per serving which is negligible and not worth stating. Perhaps the option should be to reduce overall carb content and increase protein content to give some nutritional value to these foods.

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