With my handfuls of fabulous women friends born after or around 1956, the Dove website proage.com and Dove’s amazingly successful marketing campaign hit it big with us.
Research on women over 50 has found that only 2% of women considered themselves “beautiful” and only 5% “pretty.” The now famous Dove ads aim to change that.
Though the Federal Communications Commission would not allow Dove to run its latest television commercials because they feature “implied nudity” of women over 50, the team at Ogilvy & Mather knew they had only to connect with women, and so they quickly turned to the web.
That's when the real marketing began.
The sisterhood, at all ages, came out in full force to support the pro-age spots. Join the debateCana Woman Be Beautiful At Any Age?
Tell me how your marketing campaigns include beauty...what does beauty mean for healthcare marketers?
When is beautiful meaningful?
When does beauty mean health?
When is beauty distracting, irrelevant and trivial in healthcare marketing?