When I first started juicing , it was really annoying. I had to plan my vegetables, take the time to juice in the morning, and clean the juicer after each use. I wondered why I was going through all of this trouble when there was perfectly good V8 sitting on the grocery store shelves. The answer? Pasteurization.
Anything sold in a grocery store that’s not refrigerated must be pasteurized. Before it’s bottled, the juice is heated to a very high temperature to kill any bacteria and other micro-organisms. Pasteurization extends shelf life (it can literally sit there for months), which makes grocery store juice cheaper.
But along with the bad stuff, pasteurization eliminates all the good stuff too. Pasteurization kills the amazing nutrients, vitamins, and enzymes that exist in fruits and veggies in their raw state. That means that grocery store shelf juice gives you none of the beautifying, detoxifying, and nutritional benefits that fresh juice does. So what are we left with? Sugar . Those 100% juice labels are not lying, but drinking one is similar to drinking a big ole soda.
Investing in a juicer is a big decision, but I don’t regret it one bit. If juicing at home is not your thing, there are some great fresh juice companies and fresh juice bars. And none of them come in a can.