The Kaiser Family Foundation has undertaken the largest study ever of TV food advertising to children.
Here are the salient details.
Age 2-7 Age 8-12 Age 13-17
Food ads seen per day 12 21 17
Food ads seen per year 4,400 6,000 7,600
Percentage of ads seen where food was the main product advertised 32% 25% 22%
Of all genres on TV, shows specifically designed for children under 12 have the highest proportion of food advertising (50% of all ad time).
Of all food ads that target children or teens:
* 34% are for candy and snacks.
* 28% are for cereal
* 10% are for fast foods.
* 4% dairy products
* 1% fruit juices.
* Out of all 8,854 ads reviewed - there were none for fruits or vegetables.