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The Dirt on "ips" -- Intelligent Protein Snacks

Posted Apr 09 2013 3:30pm

Images (1) ips All Natural, a new natural food company based in Los Angeles, has cracked the code on creating a better-for-you, protein-packed snack with the introduction of the first-ever egg white chip.

Hatched (get it?) one morning at breakfast as founder Sean Olson prepared eggs for his children with the extra crispy edges that they loved, ips—rhymes with “chips”, a.k.a. ‘intelligent protein snacks’—harness the power of egg whites to create a delicious snack with a crisp, satisfying crunch that contains seven grams of healthful protein per serving. Each one ounce bag of these tasty (ch)ips delivers as much protein as two eggs whites, half the fat of fried potato chips and fewer carbs than baked chips.

Given that egg white is one of nature’s few complete proteins  - that is a protein that contains all nine essential amino acids that your body needs - ips enables health-conscious snackers to go out and do the things they love without compromising on taste or crunch. The crunch is KEY for me. And the texture. They are heavy and tasty, gluten free, without any trans fats, and are currently available in four varieties: Aged White Cheddar, Barbeque, Cinnamon Sugar and Sea Salt & Black Pepper.

ips was kind enough to send me one small bag of each flavor and I liked them all although the aged white cheddar was my fave, closely followed by the cinnomon sugar. 

Here in Los Angeles, you can find ips at specialty markets like Bob's Market and Farmshop -- I hope they hit mainstream stores soon because I'd totally buy these. I think they might even replace my beloved Pop Chips -- and that's a bold statement. 

I recently promised myself I'd cut way the hell back on product reviews but I had to break that promise for ips -- I really liked them. Thanks to Chris for the referral! 


And you know I love that ips is so social! Check them out...

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