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Subway and Diet Coke and The Heart Truth. Can you handle the truth? Oh and a giveaway, too.

Posted Feb 25 2011 8:02am

Subway and Diet Coke Heart Truth

Disclosure: All prizes listed in this post were provided for free.

Ok, I’m going to stop nattering on about my book for a moment to start nattering on about The Heart Truth® campaign run by SUBWAY and Diet Coke. February is American Heart Month which is kinda important because heart disease is the number one killer of women in the US. A quick Googling pulled up this article from 2007 that says, “Approximately 40% of all women who die are struck by heart disease or stroke. More women die this way than from the total of all cancers, according to the National Institutes of Health (NIH).”

My grandfather died of a stroke, and most of my aunts and uncles have high blood pressure, so my own heart health is rather important to me. I like this whole “living” thing, even if it occasionally comes with chronic headaches and weight regain. To lower your risk of heart disease you should exercise regularly and eat more fruits, vegetables, and whole grains. Which I know is easier said than done. If only celery tasted like cupcakes. *sigh*

Here’s the low-down on what The Heart Truth® campaign is about:

During the month of February every time you visit a SUBWAY restaurant you can trigger a donation from Diet Coke to heart health programs by using your smart phone to “check-in” at the virtual heart flag nearby using Facebook places or FourSquare. Donations will be triggered until we hit our grand total of a $100,000 consumer generated donation to heart health programs. Or, you can visit to capture “heart flags” and plant them on your blog or Facebook page—these actions can trigger donations* and help spread awareness for heart health!

Subway has also given me a gift pack to give away to a lucky reader. It includes:

  • A $50 gift card to cover a one-month gym membership
  • A $25 SUBWAY Card
  • A pedometer
  • The new 2011 Diet Coke pin (which comes in two pieces so you can give half to your friend, just like those old BFF necklaces!)
  • A Diet Coke Heart Truth notebook (which I gotta say is rather sleekly designed)

To enter the giveaway, leave a comment below telling me who in your life has the biggest heart (metaphorically, not literally, because that’s a medical problem to be taken seriously). A winner will be randomly selected. Only one entry per email address. Only US residents are eligible. Giveaway ends on Monday, February 28 at 11:59pm EST.

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