The makers of Splenda have been busy. Busy enough to purchase over 211 domain names - such as SplendaKills.com, SplendaPoison.com, SplendaVictims.com.
It is an elaborate and insidious ploy to prevent any negative information being written on-line.
Splenda is the brand name for Sucralose - an artificial sweetener created by UK food processing company Tate & Lyle. The product was co-developed in the US by Johnson & Johnson - and is now sold under the umbrella company McNeil Nutritionals.
According the Sustainable is Good blog, Johnson & Johnson, and Tate & Lyle embarked on a two-pronged campaign to stifle any negative press.
1. Find any negative websites about Splenda, and buy up all similar names. (I checked one site I know of - SplendaSucks.com. This is owned by blogger Joey Goldman. I then checked the site SpendaSucks.net -- and found it was owned by Johnson & Johnson).
2. Register any domain name they can think of that might be used to write negative information. (see the Sustainable blog for a bigger list).