Every time sciences finds a good correlation between food and health - a food manufacturer will try to isolate it and oversell it.
This is the case with oats. Oats are a great food - particularly for breakfast - but Quaker have taken it a bit too far calling their oats "The Cholesterol Hunter".
A recent review of research found that patients who were consuming oatmeal foods (for more than 4 weeks) had lower LDL cholesterol. LDL cholesterol declined 6.9mg/dL. In the scheme of things this isn't much.
LDL cholesterol ratings - mg/dL (according to NHLBI):
* <100 Optimal
* 100-129 Near optimal/above optimal
* 130-159 Borderline high
* 160-189 High