If the cultural ideal suddenly changed from being a very thin woman to being a filled out, curvy woman, would you still want to chase that elusive weight loss goal?
This is an important question. In order to lose weight - and keep it off - you usually need your own, personal reasons for doing it. If it's all based on some ideal imposed upon you, from outside of yourself, you are less likely to achieve your weight loss goal.
So, what are your intensely personal, individual reasons for wanting to be thinner? These are the issues that will give you weight loss motivation and sustain you during the weight loss process.