You've most likely heard about the effects of certain no-no
foods on your brain—serotonin synthesis and endorphin release, both causing
positive emotional reactions. Emotional reaction to foods high in
carbohydrates, fat, and energy denseness can be psychological as well as
nutritional-neurological. The psychological has to do with how you perceive,
think about, and feel about the food item.
You probably won’t be surprised to hear that your emotional
reaction to calorie rich foods can go either way, positive or negative. You
might think eating that piece of chocolate will bring you happiness and
pleasure, but there is research that shows just the opposite. Because you think
of the chocolate as unhealthy or antithetical to losing your unwanted weight,
your reaction to eating it can be quite negative.