Is it possible to get fitter by watching television? It depends what you are actually doing whilst you are watching it.
Now things are set to change launched just recently is a fitness channel, enabling you to become fitter while you watch television. This will get people motivated to keep fit in conjunction with watching television.
Fitness TV is dedicated to health and fitness only and is a first in the UK as far as this type of channel is concerned.
So what can you expect from it? It has a revolving timetable of programmes presented by well-known fitness instructors whom have worked, with famous clients known the world over. It will be like having your own personal trainer in your own living room. You can even have your own routine tailored to your fitness levels.
The channel caters for all people from all walks of life it is also free to air which means you don’t have to pay a subscription to watch it.
Programmes are varied and range from yoga and Pilates to Swiss Ball technique, Combat Cardio and Super Circuits. There are also dance-based exercise sessions, including Bhangra, Cheerleader and 70s Disco and even a High Heels workout for more glamorous viewers.
Fitness TV, available now on Sky 282 as well as being streamed live at www.fitness.tv, hopes to tap into the £15M a year appetite for ‘At home’ DVD exercise work outs and wants to drive down obesity by removing the excuses often given for not taking regular exercise.
Fitness TV founder Luan Underwood, a former personal trainer and mother-of-two, said: “We are positioning the channel as an additional workout option, not as a replacement to gyms, fitness and wellbeing classes.
We would like to capture the imagination of the 80% of UK citizens that have never visited a gym and inspire them to do so whilst also appealing to the more elite athletes with hardcore workouts.
We also aim to reach people unable to visit fitness facilities, perhaps because they have young children, or time pressures that make it difficult to get to the gym for a few weeks.
We have developed content to inspire and empower our viewers including inspirational documentaries about athletes and members of the public, along with lifestyle content, looking at alternative therapies, holistic treatments and nutrition. It’s important that the channel caters for all audiences with an interest in health, fitness and their wellbeing.”
Instructors on the new channel include Pierre Pozzuto, who has worked with Keira Knightley, Christian Slater and keen marathon runner Gordon Ramsay, champion kickboxer Sy Chenh and Elise Lindsay, personal trainer to Coleen Rooney.
Fitness TV is set to launch a virtual workout programme over the coming months allowing fitness fans to log on to the website and create a tailored 360° programme of viewing to achieve specific fitness goals.