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Boredom and the Search for Colourful Food Packaging

Posted Nov 09 2012 10:17am



I took a week off to head out to the East coast to see friends and family. The first part of the trip was pretty steady. The middle part gave me some free time to read, study for my nutrition course, and do some editing for our TV show. I certainly wasn’t bore to say the least, but I did have a lot of “sitting around” time on my hands. It reminded me of the days in university where my plate was full but I often found myself in front of a textbook with a wandering mind.

Wandering minds search for excitement. Excitement can often be found in shitty food packaging.

What colours do fast food companies and the snacking industry use?

Red, yellow, and any bright combinations. They use these colours for a reason. They enlist hunger, excitement and happiness. Who can say no? As we know, our sub-conscious is often more powerful than our conscious mind.

God love my mom, maybe it’s the fact that Halloween just ended, but my parents house was full of colourful packaged treats. I felt like an old man on a beach in Barcelona with sunglasses on. As much as I would get into my work, the sheer sight of one of these colours instantly made me investigate. I ate good stuff as I usually do, but throughout the day after much investigation I would eventually cave.

It’s alright though. It’s not normal for me to eat like that. And I certainly won’t be heading back to Calgary and filling my cupboards with the crap, but it reminds me why I don’t buy this stuff in the first place. If I want chocolate, chips so on, I go out specifically for that so I add the element of work and reward into my sub-conscious. Keep that in mind next time you’re at the grocery store.

Ooo what’s that neon green packaging over there? That’s different…. I’ll be right back.

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