Most consumers take just 4 seconds to browse over food packaging before making a choice.
That's the window of opportunity a manufacturer has to convince you to buy their product. Here's how they do it:
1. Put something wholesome and natural on the front
Fresh fruit, lush meadows, and green trees.
The Reality. That's just a pretty picture - it might have nothing to do with what's in the packet.
2. Buzzword of the month
At the moment it seems to be "whole grain" and "omega-3" and "fortified". Any savvy marketer will make sure they list these buzzwords in bold: front and center.
The Reality: The actual content of the whole grain may be minimal - and can you really believe that the possible health benefits of the latest buzzword will outweigh the other junk in the food?