Day to day guys, searching great. Everyday. ‘Pants’, Manchester’s top men’s artist underwear shop, launches it’s different website which includes a very ‘fresh’ procedure for men’s under garment retailing on the net. Based inside Manchester's exciting Northern One fourth, known because of its creative characteristics, ‘Pants’ was given birth out of a love with men’s artist underwear brands from best underwear for men plus a desire to be able to bring first designer labels to 1 place intended for customers on the high neighborhood. ‘Pants’ has attempt to really crack the mould utilizing their new web page, pantsHQ.com. Going against the grain of the underwear industry, ‘Pants’ is on a mission to prove that everyone can look great in the right underwear. ‘Pants’ believe you don’t need to be a model, have a six-pack, or spend your life in the gym to look and feel amazing! http://www.hihomedecor.com shows everyday guys at their best, looking great in designer underwear! The website aims to put personality back into the online shopping experience, which is so lacking on many other retail websites. Ashley Grumble, Pants’ Company Development Overseer explains; “The men’s under garment industry will be awash using images from the perfect guy form. It’s a good deal to meet. We don’t almost all have media-perfect physiques, most persons don’t. We wanted to be different by employing everyday guys to inject a number of real-life style into the website as well as really show you don’t ought to be a model to seem great inside men’s artist underwear. ” “It’s about being on your own, having enjoyment, living life, loving everything about on your own and revealing your most effective bits. Our Pants' brand is concerning being enjoyment and cheeky yet professional. It’s about being constructive and experiencing good. ”During summertime 2011, recruited a team of everyday guys from the streets of Manchester. Applicants were selected at a recruitment event and put through a series of professional photo-shoots to prove that real people look great in underwear too. The models’ own words and phrases are used throughout the site to bring their personality into the Pant’s online shopping experience. .