How much would you pay for a fast food meal? Burger King has introduced "The Burger" at one England location, once a week for a mere $200! What's the catch, well all the proceeds go to the Help A London Child charity. Great cause but couldn't the money just be donated without promoting fast food to an already unfit over junk food eating world.
The fine (expensive) ingredients of 'The Burger' include Wagyu beef, white truffles, Pata Negra ham slices, Cristal onion straws, Modena balsamic vinegar, lambs lettuce, pink Himalayan rock salt, organic white wine and shallot infused mayonnaise in an Iranian saffron and white truffle dusted bun.
Eight of The Burgers were sold by lunchtime the first day. So for $800 a month you can get four Burger King fast food meals - will you have enough change left for a drink and fries? Oh, they will give you glass of wine to wash it down.
Is this one more marketing ploy for Burger King? What else could it be?