October 15, 2012 · 1:56 pm

When mySupermarket asked if I would consider writing a review of their online grocery comparison and shopping site, I was more than happy to oblige. I’d first heard of mySupermarket about a year ago when a friend recommended that I should try it out as a way of saving money on groceries (which I mentioned in this post). I was so impressed with it that I’ve carried on using it ever since. Thanks to its online comparison tools, I’ve saved a small fortune over the past year as well as a huge amount of my time.

Let me show you some of my favourite features on the site.

Speed & ease of comparing individual prices
If I want to look up the best deal on a particular grocery item, I simply type it into the Search box. With one click I can compare the prices of different brands, volumes/weights, multibuy deals and spot the cheapest. I can also click to compare the same grocery item across five different supermarkets.

This week I found that Alpro milks and Seeds of Change Pasta Sauces were on offer at Waitrose, so I made sure I stocked up.

Prior to using mySupermarket, I used to walk up and down the aisles of supermarkets trying to remember prices in order to compare them. Sometimes I found that certain items appeared on three different aisles. One such example is nuts. These often appear on the wholefood aisle, baking aisle and Asian/World foods aisle. By typing the item into the Search box on mySupermarket, I can find out in seconds which brand/volume/weight is the best value for money. This has saved me a huge amount of time and money over the past year (and oh do I hate traipsing round the aisles of supermarkets! ;) )

If you already shop online and have your groceries delivered (like I do), you can click on the ‘Options’ tab and import your regular shopping list into your mySupermarket favourites. Each time you shop you can easily amend the basket, adding and deleting food items. If it’s your first time grocery shopping online, it’s very easy to set up your shopping basket from scratch.

On the right hand side of the webpage, you see the price of your shopping basket across the five supermarkets. The price comparison automatically adjusts every time you add a new item to the basket.

Once you’ve finished shopping, you can select your preferred supermarket and your basket will automatically be sent to the supermarket’s website where you pay and select your preferred delivery date. It’s as simple as that! :)

‘Swap and Save’ Function
Once you’ve finished adding items to your shopping basket, you can click on the ‘Saving Centre’ in the bottom right-hand corner of the webpage. This shows you how you can save money by swapping items in your basket to cheaper items (either cheaper brands, larger volumes/weights or multibuy deals). You simply click to swap and your basket is automatically amended.

There are a multitude of money-saving features on mySupermarket and I’ve only explored a fraction of them so far. At the bottom right-hand corner of the home page, there’s a ‘Quick Tour’ link which gives a useful overview of all the site’s features.

Thanks to mySupermarket, I’ve saved hundreds of pounds over the past year, as well as countless hours of my time. So I’d like to say a big “thank you” to the “genius” that came up with the idea for this site. It’s brilliant! :)

- UK friends, have you heard of mySupermarket? If so, have you ever used it?

 - Friends outside the UK, do you have something similar to mySupermarket in your country? If so, I’d love to hear about it!

Have a great week everyone! xx


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  • Naomi

    Wow – thank you so much for this review Sharon. Being right at the start of our lifestyle change means that I want to be much more clever with the money we have and I’m currently failing tremendously at the food shopping part – going to at least 2 different supermarkets and various farm shops and independent grocers. I think this could help me a lot as I buy a lot of the same items each month. Must catch up properly soon.

  • http://twitter.com/urbantolerance Tolerance

    I like this, properly useful! I’ll spend the money I save on spraypaint and bike spares. And some less selfish stuff too.

  • http://twitter.com/picnicsarah Sarah Fuller

    I have heard of mtSupermarket, but I’ve never used it. I notice prices as I’m shopping, but only in the vague “that seems too expensive” way. I don’t tend to compare prices, but it looks useful.

  • Candy @ Healthy In Candy Land

    Wow, what a useful tool! I don’t think we have anything like that in the US, but we do have online grocery stores that deliver. I’ve used them on occasion, but I prefer to do my shopping in person. I should look into seeing if there is a price comparison tool though.

  • http://www.peasandcrayons.com Jenn @ Peas and Crayons

    Mysupermarket sounds awesome!!!!! Love how colorful and easy to navigate it is!

    ooh! and I looked up ghirardelli and they have the chocolates available on the amazon.com UK site! My favorite is the cabernet bar and the 60%cacao as well — ooh and their dark chocolate with mint filling is di-vine! =)