The Dairy Industry has suggested vegan women and vegetarian women who avoid milk are much more likely to suffer from PMS / PMT than their milk drinking counterparts. The next installment in their rediculous GOT MILK (should be got cancer? got obesity? got osteoporosis? got diabetes? got heart disease? ED) adverts is targetting men suggesting rather than call a marriage guidance counsellor they go out and buy some milk for their wives and girlfriends when they get caught in a "that's not what i meant when I said that what I wanted was that I needed you to understand that what I meant was not what I said I needed or wanted you to do and that you should have understood that!!!!!!!" type of argument.
The campaign was a huge success having riled up vegans, feminists, men, women, chauvenist pigs, Doctors, nutritionists and the media over a period of a number of months.
New York Times:
The Dairy Industtry campaign takes the cheeky tack of addressing itself to the men in women’s lives, on the grounds that women are not the only ones affected by premenstrual syndrome. “Are you a man living with PMS?” some of the ads ask. The approach is underlined by the centerpiece of the campaign, a microsite, or special Web site, that is ostensibly in the voice of a man whose wife or girlfriend is in the throes of PMS: “Everything I do is wrong.”
This new Got Milk? campaign received some extreme backlash from feminists AND animal rights activists for its series of sexist milk ads . The print ads targeted men, suggesting they ask women to drink up their milk when PMS strikes to alleviate “bitchiness,” implicitly indicating that men suffer worse PMS-plights than women. A special accompanying micro-site was an extra slap in the face; men were directed to visit EverthingIDoIsWrong.com .
Slogans like, “I’m sorry I listened to what you said and not what you meant” are displayed on a poster also portraying a sheepish hubby (who is clearly terrified of his wife’s raging hormones) holding out a carton of milk as a peace-offering. In reality, the many hormonal additives found in milk have their own, much worse, health effects