Meat eater, George Monbiot eloquently highlights why the most dynamic gesture we can make to help stop people starving to death, stop the irresponsible destruction of our planet and save the teetering world economy is to eat more vegan food.
He also draws attention to the fact that many vegans are their own worst enemy. By failing to take care of their health and bodies vegans, allowing their skin to turn to a "fascinating pearl grey" are providing excuses to even our potentially staunchest allies.
The trouble is there are some vegans out there who revel in veganism's fringe niche-ness spending their lives discouraging people rather than encouraging people to adopt our more environmentally friendly, ethical and potentially healthier lifestyle.
It's now more important than ever that for the future of mankind that all the healthy vegans who easily avoid deficiencies of essential fats and Vitamin B12 and the associated emotional problems join together to double their efforts to prove how enjoyable and easily attainable vegan diet really is with just a few basic shopping tricks.