I don't usually post this type of stuff, but I received this video in an email from a non-profit organization called Oh Why Oh Why , whose mission is to promote vegetarianism through compassionate multimedia. I cannot stomach slaughterhouse and abuse videos, and I never use them to promote my dietary choice, so I think the idea of using positive messages to promote veganism is great, and I'm glad someone is utilizing this method. And, hey, the song is catchy too! Best of all, it's perfectly safe to watch with your kids - there are even kids dancing in the video. No worries about having to see anything gruesome. Enjoy!