Since the new owners of Linda McCartney Foods, Hain Celestial, have veganized and improved the nutrition value of the Linda McCartney range sales have rocketed.
Sales have risen to 10million and 57% in the last 12 weeks alone.
Sales have been boosted by the new higher protein hydrogenated fat free meat free sausages and the Linda McCartney soysage rolls. The frozen mince is back in production and Linda McCartney group sales have probably also been boosted by a new vegan frozen meat free chicken pieces (great with Satay sauce)
It's possible that sales of the Linda McCartney sausage rolls have also been boosted by Symington's faux pas. The new owner of Granose/ Direct Foods/Haldane Sosmix (the traditional principle ingredient for vegan sausage rolls and christmas stuffing) naievely added milk protein to the ingredients making the product unsuitable for millions of it's customers. Understandably there was uproar. Symingtons have recently revealed they have reformulated the product and that a dairy free vegan version will be available sometime in 2009.