"The Woodlands Township is finalizing an agreement to bring the premier,
international triathlon competition to the community in May. Negotiations have been ongoing with the World Triathlon Corporation, the
owner of the Ironman brand, for the last year and is expected to
culminate with a vote by the township board at its meeting on June 23"
It will have a significant impact on The Woodlands,” said Bruce Tough,
chairman of The Woodlands Township board. “It's a prime event to have
and host and will bring national and global attention to community. It
is a signature event that will be televised and will involve
multi-government agencies, but it’s home will be here in The Woodlands."
Ironman Texas, or perhaps Ironman Woodlands, or perhaps Memorial Hermann Ironman Texas, would be the 24th Ironman race held in world and only the 8th Ironman race to be held on U.S. soil.
"While the swim is expected to be held in Lake Woodlands, with races
entering Northshore Park and exiting at Town Green Park, routes for the
biking and running portions of the competition area expected to extend
out into the community and the county. Possible routes could stretch
from The Woodlands to Magnolia, Conroe or Montgomery, said John Powers,
assistant general manager for community services in The Woodlands. The
marathon likely would be contained within the community, using
Woodlands Parkway, Lake Woodlands Drive or FM 2978, Powers said.
The Ironman event is expected to attract 2,500 participants from all 50
states and 25 counties during the third weekend in May and generate
about $16 million to the local economy for airlines, hotel rooms, food
and beverage sales, sightseeing, entertainment and shopping, said Nick
Wolda, president of The Woodlands Convention and Visitors Bureau."
While the exact date of the race has yet to be disclosed, it would not be unreasonable to assume that it will take place in 2011.