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Win the Life Time Fitness Triathlon series and get a Prius

Posted Jun 11 2010 8:16pm

Prius20 CHANHASSEN, Minn. (June 11, 2010) – Life Time Fitness, Inc. today announced that the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup male and female champions each will take home a 2010 Toyota Prius in addition to their share of a total $421,000 cash purse.  In addition to the enhancement of the professional prize purse, the Series also announced that the male and female Elite Amateur Division champions will be awarded over $7,000 in prizes including an Orbea Bike.

The internationally renowned Series, which is made up of six of the most prominent international-distance triathlon events in the United States, expanded in 2010 to include the Philadelphia Insurance Triathlon

PHLYTRI - June 27

Life Time Fitness Triathlon - July 10 (Minneapolis)

Nautica New York City Triathlon - July 18

Chicago Triathlon - August 29

Kaiser Permanente Los Angeles Triathlon - October 3

Toyota U.S. Open Triathlon - October 10 (Dallas)

The total Series Professional Division cash purse includes $353,000 in individual race awards plus a $68,000 Series Bonus. Toyota recently bolstered the Series prize purse to include the 2010 Toyota Prius vehicles – one each to be awarded to the top female and male champions determined at the Toyota U.S. Open Triathlon in Dallas.

The top six Professional women and men (three in each division) will receive a Series Bonus payout, in addition to any individual race awards, based upon the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup Point System. Additionally, the top female and male Professionals will be awarded the coveted Toyota Cup.

In order to be eligible for the Series Bonus and Toyota Cup, professional triathletes must start at least four of the six Series events, one of which must include the Toyota U.S. Open Triathlon Championship in Dallas.  In the Elite Amateur Division, the top three male and female finishers from their Elite Amateur races at the five initial events will qualify to participate in the Toyota U.S. Open Triathlon in Dallas on October 10. The Elite Amateur male and female winners at the Dallas event will then be crowned the 2010 Toyota U.S. Open Triathlon Elite Amateur Champions.

“We are thrilled with Toyota’s ongoing commitment to make the Life Time Fitness Triathlon Series the premier triathlon series in the world,” said Ken Cooper, vice president, Life Time Fitness Athletic Events. “Today, we attract some of the world’s greatest triathletes thanks to Life Time’s and the Series partner’s significant investment in growing the sport, the caliber of the Series events and the tremendous support of Toyota and our other valued sponsors.”

“Toyota is committed to the sport of triathlon and it's advancement across both the amateur and professional level,” Keith Dahl, National Marketing Manager for Toyota Motor Sales, U.S.A., Inc.  “Awarding the male and female winners 2010 Toyota Prius's is a first step in a series of ideas Toyota is looking to implement to support the athletes and advance the sport.  It is only fitting that the winner of the Series drives one of the most fuel-efficient vehicles in the Toyota lineup, and we look forward to seeing the race series unfold.”
As the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup progresses, participant results and current point standings will be made available at, the official Web site of the Life Time Fitness Triathlon Series Race to the Toyota Cup.

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