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Wild-ass rumor: Ironman for sale

Posted Apr 08 2011 10:52am

Im It was less than three years ago that Providence Equity Partners purchased the World Triathlon Corporation (you may know it as Ironman) for an estimated price tag of $50-80 million dollars.

This week's wild-ass rumor from our sources is that Ironman is once again for sale, and that the WTC's President and CEO Ben Fertic is on the way out.

This could mean that:

- Providence Equity Partners sees the writing on the wall in terms of the revenue potential from the World Triathlon Corporation, and has decided to sell the company while the going is good. In other words, the Ironman Triathlon has peaked in popularity, and is ripe for sale before it levels off or even starts heading down the other side of the growth curve.

Or it could mean that:

- We're just passing along a wild-ass rumor that will prove to be false in the short and/or long run.

Time will certainly tell.

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