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SRAM RED Turns Black – New Color Option for SRAM’s top-end Groupset

Posted Feb 26 2011 10:20pm
Posted by Brandon on Feb 26, 2011 |
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Black RED – SRAM’s new color option for its top groupset

After the success of the Limited Tour Edition (LTE), SRAM RED will be available in a new color option: Black. With market trends focused on product customization, SRAM offers another choice to consumers and customers.

The Black RED groupset adds an elegant black finish (rear derailleur, front derailleur, and brakes), while the modern silver graphics are maintained. This new color option matches perfectly with all the framesets on the market.

The groupset includes shifters, rear and front derailleurs, brakes, cassette (same as LTE, w/11-28 option), crankset with black anodized rings, ceramic bottom bracket and chain.Features and benefits stay the same as the original SRAM RED, as it remains the world’s lightest gruppo, approaching 1800 grams in the BB30 version.

Look for several of SRAM’s top road and triathletes to be racing on Black RED…

Commercial availability ­ March 2011.

Pricing – TBD

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