Passive visibility involves wearing bright clothing with reflective panels. RoadID 's business is first and foremost to provide information in case of accident, but they are also dedicated to protecting people. Two products I've received recently are prime examples of this:
Active visibility means wearing a light, either a strobe or lighted vest, but more commonly a headlamp. There are plenty of specialty headlamps on the market, in every price range imaginable. The 41-2097 134 Lumen Headlight Spot Beam from Dorcy is a good example of a headlamp that works for multiple uses: running, work around the house, pretty much anywhere. Full power, half power and strobe mode give you 3 brightness modes that will work for a variety of situations. Yu can also try one of the if you prefer a handheld.
I find it's best, for me, to have a combination of passive and active measures -- the headlamp is especially useful when running on trails, ensuring a better chance of avoiding pitfalls and staying on my feet.
Disclaimer: These items were sent to me, free of charge. Some information was taken from the company websites. All opinions are my own.
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