When I was a kid I loved my cereal. You never knew what great prizes could be found at the bottom the box. Of course I couldn't wait until the cereal was gone before getting the toy. I was good at tipping the box and digging through the cereal to get the prize.
Our latest box of Frosted Mini Wheats is promoting Guitar Hero. The toy was a Half Stak Amplifier that would play three guitar riffs. Press one or all three buttons and you can mix your own song. It's a fun little gadget. But when I took a closer look I noticed something special about each of the buttons. The team who designed this have a great sense of humor.
As Nigel Tufnel says "What we do is, if we need that extra push over the cliff" .... put it to eleven.
Sometimes when we are deep in our training or racing we need that extra push to eleven as well.