Press Release: World Triathlon Corporation Launches IronKids National Triathlon Series
Posted Feb 13 2009 4:27pm
TAMPA, Fla., Feb 11, 2009 -- Today, World Triathlon Corporation
(WTC), owners of Ironman, Ironman 70.3 and Iron Girl, announces the growth of
its brand portfolio. IronKids, the newest member of the WTC family, will consist
of a triathlon series for youth ranging in age from six to 15 years old.
2009 IronKids National Triathlon Series will kick-off in triathlon' s hotbed, San
Diego, CA, and will move to locations such as St. Petersburg, FL, Raleigh, NC
and Tucson, AZ. National partners such as Aqua Sphere, CLIF Bar, Foster Grant,
Life Science Nutritionals and Timex will support the series in 2009.
IronKids National Triathlon Series
- San Diego, California: May 2, 2009
- St. Petersburg, Florida: June 7, 2009
- Raleigh, North Carolina: July 5, 2009
- Carmel, Indiana: July 19, 2009
- Oklahoma City, Oklahoma: August 9, 2009
- Avon, Colorado: September 6, 2009
- Alpharetta, Georgia: September 13, 2009
- Tucson, Arizona: October 4, 2009
Distances for the IronKids Events will utilize the traditional swim-bike-run
format but will vary, depending on the age of participants. Distances include:
- Junior (ages 6 to 8): 50-yard swim, 2-mile bike and 500-yard run
- Intermediate (ages 9 to 11): 150-yard swim, 4-mile bike and 1-mile run
- Senior (ages 12 to 15): 300-yard swim, 8-mile bike and 2-mile run
WTC acquired IronKids from the Sara Lee Corporation who had owned the event
series since 1985. IronKids' Races have seen more than 40,000 participants in
its history. IronKids has introduced some of the sport' s greats with past
participants including seven-time Tour de France champion, Lance Armstrong and
U.S. Olympians, Hunter Kemper and Laura Bennett.
Michelle Payette, who joined WTC in 2008, will use her experience in event
management to oversee the IronKids branded event series. Based in Phuket,
Thailand, for nine years, Payette served as Race Manager for Ironman Malaysia
and for the Laguna Phuket Triathlon. Most recently, Payette was managing events
for Tourism Whistler (B.C. Canada) on behalf of the resort community.
Payette comments, "The IronKids mission is to inspire and motivate youth through
sport to lead an active, positive and healthy lifestyle. We are excited to
provide families with an event weekend experience that is educational,
interactive and fun."
To ensure IronKids leaves a footprint throughout the U.S., IronKids will develop
a legacy program that will focus on educating students on the importance of
nutrition and physical activity, to encourage children to adopt the IronKids
Registration for the 2009 IronKids Triathlon Series will officially open on
February 11, 2009 at www.ironkids.com. For questions about IronKids, contact
Michelle Payette at Michelle@ironkids.com.