Nissan North America, Inc. (NNA) today announced an agreement with
Lance Armstrong, seven-time winner of the Tour de France and founder of
the LIVESTRONG Charitable Foundation, to sponsor his new Team
RadioShack pro cycling team. The multi-year partnership includes the
use of a variety of Nissan products as the official vehicle of the team.
Team RadioShack consists of 25 professional riders from around the
world, including Armstrong - many of them considered among the
strongest competitors in cycling today. The team will compete in an
extensive schedule of professional cycling races worldwide in 2010,
including the Tour de France and the Tour of California.
a powerful alignment between cycling enthusiasts' interests and
Nissan's in terms of performance, durability and sustainability -
whether their favorite ride has two wheels or four," said Christian
Meunier, vice president, Nissan Marketing, NNA. "It is a solid platform
to launch many exciting products here in the United States and around
Nissan, which already enjoys a strong presence in the health, wellness and personal fitness arena with its Sports Illustrated College Football and Rodale Fitness
partnerships, also plans to actively support Team RadioShack at the
Tour of California, Tour of Missouri, Tour de France and other major
Pro Cycling events around the globe. The company views the partnership
as a way to connect with the more than 21 million cyclists in the
United States and the 40 million cycling fans that attended live events
around the world in 2009.
very excited to have Nissan join as a partner of Team RadioShack. Team
vehicles and new technologies play a key role in the success of any
professional cycling team and we look forward to using Nissan products
as we race around the world," said Armstrong.
know that Nissan has some cutting-edge product launches on the horizon
and we look forward to an excellent and winning partnership with our
new Nissan friends for many years to come," he continued.
"The connection between health, wellnessand
sustainable mobility, such as Nissan supports with the upcoming Nissan
LEAF(TM) electric vehicle and our Green Program 2010, is a natural.
Nissan has been a proud supporter of the LIVESTRONG Challenge and looks
forward to working together with the LIVESTRONG Foundation and their
fight against cancer," added Meunier.