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New popular fad diet takes on the nation: eat cookies and lose weight

Posted Oct 23 2009 10:00pm

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That' s what we say. How can you go wrong on the cookie diet?

As endurance athletes we' re always looking for a way to stay slim and race ready.

According to Dr. Sanford Siegal, the inventor of the cookie diet, at least half a million people have lost weight eating only cookies.

" Eat cookies and lose up to 10 pounds a month. Or, in blunter terms: Consume a substance whose ingredients and nutritional value are somewhat vague and drop weight, because how can you not when you’re only consuming 800 to 1,000 calories a day?," that according  to the New York Times.

And while the cookie diet is not new, it was invented in 1975, it wasn' t until recently that it really began to gain popularity with celebrity key endorsements for Dr. Siegal' s diet:

" This year he began selling his cookies at Walgreens and GNC, and opened his first Cookie Diet store in Beverly Hills, Calif. He expects 2009 revenues to be $18 million, up from $12 million in 2008, thanks in part to endorsements from celebrities like Kim Kardashian, Jennifer Hudson and Kelly Clarkson.

In fact, the cookie diet business has proved so lucrative that other companies have popped up: Smart for Life (six 105-calorie cookies a day; a 35-day kit costs $279); the Hollywood Cookie Diet (one 150-calorie cookie three to four times a day, plus a light dinner; $14 to $20 a box); and Soypal Cookies, marketed as “the most popular diet in Japan” (about 22 calories each; $49 a box), " the New York Times goes on to report.

But buyer, or in this case dieter, beware.

Critics and nationalist are not impressed with any fad diet, even one based on eating cookies.

" Generally speaking, fad diets misinform the public and fuel a fire of continued curiosity with this dieting mentality, which we know gets us nowhere, ” said Dr. Ovidio Bermudez, medical director of Laureate Eating Disorders Program in Tulsa, Okla. " We need to be very aware of that fact that whenever we skew our eating in any direction; the chances are that we’re going to hinder our health and not enhance it.”

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