A few days ago, I headed over to MOX Multisport to get fitted for some Somnio running shoes ( see earlier post ). Troy took good care of me and I wanted to let others know about this off-the-beaten track multisport store located in the West Loop of Chicago. The name MOX apparently comes from a combination of moxie and M.O.X. (Mixed Oxide), resulting in MOX, the "pure tenacity, passion, ambition, drive, will-power, fire, spark, skill, sportsmanship and vigor that lives within a true triathlete."
While nominally a multisport store, carrying apparel and wetsuits (2XU, Sidi, Zoot, blueseventy, etc.), MOX really shines as a bike shop, carrying a plethora of bike-porn worthy examples of great brands (Felt, Pinarello, Look, etc.).
Aside from the Somnio fittings, MOX also offers bike fittings by techs who have the knowledge and certification (F.I.S.T., The Fit Kit, etc.) to get you riding comfortably and more powerfully.
MOX also gives back to the community, organizing cyclo-cross Wednesdays, fun runs, and trunk shows to showcase their products.