Tampa, FL (Vocus) March 11, 2010 –Magnetic, a full-service web design and development company based in Tampa, Florida, today announced the launch of the new e-commerce web site aimed towards triathletes and endurance sport athletes of all abilities. Triathletes from around the world will now be able to purchase their favorite swim, bike, and run products online at the new Ironman360.com ( http://www.ironman360.com ) web site.
“We investigated several custom website development companies ( http://www.magnetic.com/web-development/ ) before we contracted with Magnetic,” said Hunter Jewett, Vice President and General Manager of World Endurance Sports, LLC. “We knew that we wanted a sophisticated and professional site, but it also had to incorporate the latest flash development, social networking and ease of use functionality. Magnetic’s marketing team led us through a site development plan with a look and feel that epitomized what we were after.”
The new site contains a fully-functioning shopping cart system which will allow customers to browse and then purchase triathlon-related products from an inventory of several hundred products from the most well-known brands for Ironman ( http://ironman.com/ ) triathletes. While shopping on the site, customers can navigate through the inventory by category, brand, or even by products that their favorite professional triathlete uses.
“As a company that encourages fitness and a healthy lifestyle for our employees, we are extremely proud to be partnering with Ironman360,” says Jennifer Bakunas, President and CEO of Magnetic. “We have a number of employees who compete in triathlons and running races ( http://www.magnetic.com/recent-news/Magnetic-Places-1st-In-Gasparilla-15K-Race-Mixed-Team-Division ), so our enthusiasm for fitness mixed with our web development services have allowed us to create a site that will grow into an exciting online resource for endurance sport enthusiasts.”
In addition to the new web site, Ironman360.com recently opened a physical store in Tampa. The 4,000 sq. ft. store is outfitted with a full complement of the latest triathlon products and also includes a service center where customers’ bicycles can be upgraded and fixed.
“Their developers and project manager created a fantastic site that would allow a user to identify products quickly, with easy navigation and thoughtful controls. The whole experience in dealing with Magnetic was a pleasure and I cannot say enough good things about them,” Jewett continued. “For 31 years, Ironman® has been recognized for excellence, performance and quality products. With Magnetic’s help, we can now offer the best multi-sport products available to endurance athletes around the world!”