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Ironman officially changes name and brand to "Titaniumguy+"

Posted Apr 02 2009 12:18pm

Tg Tampa Florida (April 1st) The World Triathlon Corporation announced today that it has officially dropped the Ironman name in favor of the much more prestigious "Titaniumguy+" name and brand, and in a bold move has rebranded 70.3 races into the world 112.48 kilometer standard.

"We just felt that Titaniumguy+ was a much stronger brand and name said," Steve Meckfessel of the WTC corporation. "I mean Titanium is so much stronger than "Iron" and "guy" is much more current than the older and frankly non PC  "man," he added. "We' ve also added the "+" plus sign to the brand just to keep it keep modern, hip, and cool."

In a further move that has many triathlon insiders scratching their head, the WTC also announced that it has changed the 70.3 brand name races to kilometers thus creating the new 112.48 race series.

"There are so many non-North American 70.3 races now---I mean 112.48 races," said Blair LaHaye, the WTC communications director, "that we wanted to go with the international standard of kilometers instead of miles. And frankly, 70.3 sounded a bit unimpressive when put up against then new Titaniumguy+ brand so in one sweeping move we were able to keep the same distance of racing and yet make it sound much longer and harder."

But the reaction to the name and brand change has been mixed. Joe Brandenburg, a long time triathlete was a bit confused and somewhat upset. "What the hell am I going to do now with this huge Ironman tattoo on my calve," he said as he tried to change the word "Iron" to Titanium using a black Sharpie marker.

But other Titaniumguy+ athletes were thrilled.

"I love the new name," said Jane Slowmen. "This makes me feel so much more determined than ever to hear the words. "Jane Slowmen you are now a Titaniumguy+," as I cross the finish line. "And best of all I can also brag to all of my friends that I' ve completed 2 112.48 races now.

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