International Triathlon Union changes name and gets new logo
Posted Dec 06 2011 7:57pm
Vancouver, Canada (6 December 2011) - The International Triathlon Union (ITU), in collaboration with its global marketing partner Upsolut Sports, today announced it has rebranded its World Championship Series and modified the sponsorship structure. To create a stronger and cleaner brand, the series will be re-titled the ITU World Triathlon Series.
Much like the IOC's TOP sponsorship programme, the ITU World Triathlon Series will feature two main sponsors, Dextro Energy and Samsung, and four category sponsors including Suunto and SKINS.
"This new structure not only gives our premier series a cleaner image, it also gives us greater flexibility to raise the profile of the series and increase its commercial success," said Marisol Casado, ITU President and IOC Member.
The 2012 ITU World Triathlon Series kicks off in April in Sydney, Australia. With eight events in eight different countries, the 2012 ITU World Champions will be crowned at the Grand Final in Auckland, New Zealand.
2012 ITU World Triathlon Series: April 14-15: Sydney (Australia) May 12-13: San Diego (USA) May 26-27: Madrid (Spain) June 23-24: Kitzbühel (Austria) July 21-22: Hamburg (Germany) August 25-26: Lausanne (Switzerland) September 29-30: Yokohama (Japan) October 20-22: Grand Final Auckland (New Zealand)