An unexpected present showed up at Gearist HQ the other day. It came with a letter saying that we (in conjunction with IronBrandon.com ) were the lucky recipients of one of only 26 of the packages contents in the world. [Side note: ah flattery!] In the package was a tube about 4 inches high and about an inch in diameter. I know what you’re thinking, “Awesome, a tube!” but wait, there’s more!
Inside the awesome plastic tube was an as yet not released product from the folks at GU Energy Labs, GU Brew Electrolyte Tablets. These little discs of sweat fighting goodness are yet another tool in the ever expanding arsenal of one of the best known and loved names in endurance nutrition.
If you’re familiar with GU Electrolyte Brew in powder form then this won’t be anything terribly new to you. The object is to bring a more convenient delivery system to the electrolyte balancing Brew that you’ve come to know and love. The tube I received is the Lemon Lime flavor. Each tablet contains 320 mg of sodium and 55 mg of potassium, giving a balance of electrolytes rather than just heaps of salt. They are actually quite tasty and mild enough to be completely palatable during long distance races. We will have a full review in the coming weeks, but for now, here is the full statement from GU Energy Labs.
Berkeley, CA – GU Energy Labs, creators of the original sports energy gel, today announced the introduction of GU Brew Electrolyte Tablets – an important addition to their innovative line of nutrition for athletes.
Brew Electrolyte Tables are specifically designed to provide athletes the electrolytes they need to excel on their longest workouts. The effervescent tablets allow the body to retain optimal electrolyte balance without providing unneeded calories. The tablets are also a convenient alternative to carrying bulky powders or additional bottles when embarking on extended workouts.
Each naturally flavored and naturally sweetened tablet provides a careful balance of sodium (320 mg) and potassium (55 mg), for optimal hydration and functional simplicity. The balanced sweetness is derived from Stevia leaf, and yields only ten calories per serving.
Simply put, Brew Electrolyte Tablets are an important new product for athletes intent on maximizing their performance.
“The introduction of Brew Electrolyte Tablets offers GU another avenue to provide easily accessible endurance hydration to athletes who demand premium performance offerings,” said GU Energy Labs President Brian Vaughan, “The proprietary formula for Brew Electrolyte Tablets allows athletes to efficiently hydrate and perform at a higher intensity for a longer period of time.”
GU energy products have long added to the competitive success of world-class endurance athletes including Ironman World Champions Craig Alexander and Mirinda Carfrae, as well as Melanie McQuaid, Conrad Stoltz and Michellie Jones.
Brew Electrolyte Tablets will be initially available in Orange, Lemon Lime and Peach Tea flavors. Each 4.6-gram tablet will contain ten calories. The retail price point will be $6.50 per twelve-serving tube. It will be released to specialty run, bike and outdoor specialty retailers in March, 2011.