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Boulder triathlete and entrepreneur honored as future business leader

Posted Apr 30 2009 12:56pm

About_nic (Boulder, CO) Nicole DeBoom, CEO and Founder of SkirtSports, was chosen as a winner of the second annual, Sporting Goods Business (SGB) 40-Under-40 Award, from a pool of over 500 industry nominees.  Designed to honor the best and brightest future leaders of the sporting goods industry, nominees for the award included key managers, sales reps, executives and founders who have had an impact on a particular business or the industry as a whole.

Individuals were nominated by their peers and selections were made by a blue ribbon panel of industry executives and SportsOneSource editors and analysts.

With winners from around the industry, DeBoom was one-of-three women chosen as the top 40 nominated for this year’s award.

“I am incredibly honored to be recognized as one of the future leaders in the sporting goods industry,” said Nicole DeBoom, CEO of SkirtSports.  “It’s great to be a part of such an amazing group of people across the board—I am very proud, and appreciate all those who saw my work and SkirtSports in such a light.”

A conventional athlete, DeBoom decided that the gender neutral, drab gear just wasn' t inspiring and needed a change. Enthused to be the leader in the women' s fitness movement, she sketched her first design of a "fitness skirt" - sassy and red - but totally functional and designed for performance. That same sketch turned into her first prototype, just in time for the 2004 Ironman Wisconsin and brought DeBoom her first Ironman win wearing her bright red running skirt.

Utilizing this idea, DeBoom launched SkirtSports fitness skirts and apparel in 2005, mirroring her ideal that women should never have to sacrifice femininity for performance in their workout clothes. DeBoom and the SkirtSports brand continues to lead the way for women’s fitness wear with product in more than 300 retail stores nationwide, a "Skirt Entourage", and a national race series (SkirtChaser) receiving recognition.

“Nicole’s dedication to the development of women’s fitness apparel is truly inspirational,” said Sarah Vernon, SkirtSports National Sales Manager. “Her constant positive attitude and willingness to do “whatever it takes” makes her a great leader and role model for the industry.”

Award presentations will be made to the 40 recipients during a weekend event and awards ceremony in San Antonio, TX on May 2-3, 2009 at the Westin La Cantera Resort.

For more information on Nicole DeBoom or SkirtSports visit www.skirtsports.com.

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