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5430 Sports confirms sale of company to Ironman in newsletter

Posted Jun 10 2009 4:04pm

Ironman world champs1Yesterday we broke the news that 5430 Sports, the company that owns the Sprint, Peak, and Long Course Triathlons in Boulder, Colorado was sold to the World Triathlon Corporation the owners of the Ironman race franchise.

In a newsletter sent out this morning (and dated as of yesterday) Barry Siff, the owner of 5430 Sports, confirmed the report:

"As of today – June 9, 5430 Sports will have some new owners … Ironman! We are so excited about this … bringing the most recognized name in endurance sports to – what we consider – the absolute “Mecca of Triathlon,” Boulder, Colorado.

The World Triathlon Corporation (owners of Ironman) has pledged to maintain the high quality and integrity of what we have established through our events; and, as someone who did his first Ironman in 1988, I can only say that this change will reap many other tangible – and intangible – benefits to our community, and our community/family of athletes … such as a Boulder 70.3 in 2010! Very little, if anything, will change or be noticed this year. Jodee and I will remain active through the transition this year, and I plan to stay quite active with Ironman beyond 2009 in various capacities, mostly from a media standpoint.

Barry is looking forward to finishing three books he has had in progress for the past 2 - 5 years (yes, one is triathlon related); as well as running a new race - the intention of "pulling a petition" on August 4 to run for Boulder City Council this Fall. Jodee will remain super busy – you can rest assured of that always – with creating new and refurbished furniture pieces (including way cool doggie beds), as well as crafting new and unique art pieces.

We hope you share in our enthusiasm and support of WTC; and, as always, we will remain extremely involved and active in the sporting world – both here in Boulder, and nationally. Thank you so much for your past and present support – both personally and professionally – and, as always, see you out there. Jodee & Barry."

Follow on twitter @ everymantri

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