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Plastic Mobile Paved The Way As A New Breed of

Posted Jan 30 2014 9:18am
Toronto, ON, January 30, 2014 - Plastic Mobile, the award-winning mobile agency, has developed a whole new way to think about mobile and connectivity with its new pillar for innovation. Dedicated to conceptualizing and building bleeding-edge software, hardware and integrated programs for brands to connect mobile with spaces and environments, the pillar is a breeding ground for smartifying spaces. Whether exploring connecting mobile technologies to revitalize age-old machines or developing connected touch-based products from scratch, nothing is off limits.

At the heart of this launch is Plastic's initiative to redefine the agency of the future. This new breed of agency will no longer wait around for the "next big thing", but rather create processes and deliver proof of concepts to define the "next big thing".

"Although mobile apps are central to our practice, innovating new ways to add context to mobile is what drives our practice." says Melody Adhami, President and COO of Plastic Mobile. "The ever-changing mobile ecosystem means that technologies become obsolete, sometimes before they make it out the door, so innovation is no longer an option, it's a necessity."

The full-service mobile agency has been secretly evolving its in-house technology playground, the Innovation Lab, into a full-fledged research and development pillar for brands to harness, just in time for FFWD's Advertising and Marketing Week.

"Trailblazer brands are continually wanting to raise the bar and push the limits of possible, while increasing revenues and lowering operational costs, and they're electing mobile as their primary source." says Melody.

Specialized innovation firms such as Innosight, Ideo and Strategyn, who facilitate businesses as a whole, are on the right track, but with the advent of smartphones and tablets, the urgency for mobile innovation is undeniable. Plastic Mobile will pave the way for mobile agencies of the future to help brands, not only satisfy, but anticipate consumers' expanding appetites for connecting mobile and touch technologies with the digital ecosystem.

About Plastic Mobile Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce - encompassing payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives. Based out of Toronto and New York, the range of services include mobile strategy, design, development and marketing - all inspired by user-centric experiences to push forward a world in motion. Plastic Mobile facilitates top-tier brands such as AIR MILES, ING Direct, Beyond the Rack, Brookfield, Rogers and Pizza Pizza, into the fast-paced mobile evolution. For more information and case studies, visit us at

FOR MEDIA INQUIRIES: Salome Sallehy Marketing Director Plastic Mobile salome(at)plasticmobile(dot)com Office: (416) 538-8880 x228 Mobile 1: (647) 970-2789 Mobile 2: (604) 726-2438

Press Contact:
Salome Sallehy
Plastic Mobile
Toronto, ON
(416) 538-8880 Ext: 228
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