Passenger Expanded into Greater China with New Partnership
Posted Feb 20 2014 5:36am
Los Angeles, CA, February 20, 2014 - Passenger, a leader in the online community technology and services industry, today announced its partnership with Asia Market Development, a data-based market information firm in mainland China.
China has quickly become one of the fastest growing markets for market research and data analysis companies. As the Chinese economy continues to expand, the demand for consumer data has grown both among multinational and domestic companies. The partnership will combine AMD's market expertise with Passenger's online community technologies to allow brands to connect with their customers in order to gain deeper insights and foster innovation across mainland China and Southeast Asia.
"We consider ourselves to be research -driven consultants that offer our clients a solution set that's 'custom tailored' by strategic needs and believe Passenger is the ideal strategic partner for AMD with the demand for customized, online communities being as robust as it is in Greater China and Southeast Asia," says Jeff Stewart, AMD Managing Director.
"We are thrilled to partner with AMD to meet the growing need for private online communities in China and Southeast Asia. With our partnership, we'll bring unique, innovative and game-changing solutions to connect to their customers with consumers in new ways to capture consumer insights," says Thomas Finkle, Passenger CEO and Member of the Board.
About Passenger Passenger communities enable the world's leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information visit http://www.thinkpassenger.com/.
About Asia Market Development Asia Market Development co-Managing Directors Jeff Stewart and Christophe Cazes are former Nielsen colleagues in Greater China. Stewart previously served as Managing Director, Greater China, Consumer Research and BASES while Cazes led one of Nielsen's largest accounts in Northeast Asia.
AMD was founded upon the premise that a 'gap' exists in the Greater China market place in providing clients with both timely and actionable information to enable them to make better strategic marketing decisions. AMD offers an alternative approach to the inflexible solutions by larger global firms that aren't designed for the demand and speed of this market. For more information visit http://www.amdresearch.com.
Press Contact: Liz Dyer Passenger Los Angeles, CA +1 646 695 7004 http://www.thinkpassenger.com