Three Things Even a Cheap Personal Trainer NYC Needs
Posted Sep 25 2013 2:41am
New York City as competitive of a personal trainer landscape as you will find in the country. Just because your rates may categorize you as a cheap personal trainer NYC, doesn't mean you shouldn't organize your business like the celebrity trainers do. The business goal has to be to grow your business and increase rates as demand for your services grows. Your services should look good enough for the high-powered Wall Street executive and the a-list celebrity. There are a few simple ways which you can create this path.
You've got to have presentable, professional marketing materials. At a minimum, these materials can be business cards and letterhead. You can find services online that can create a unique logo for your training business at a very reasonable price. This will help brand your materials and provide a uniform look. Business cards can stand alone, but letterhead can be used As the backdrop for a services and price list or a biography, or even simple tips for your clients. You can print these at home as you need them to help control costs.
Be sure to carry insurance. Too many New York City personal trainers are not carrying trainer's insurance. While they may be trying to save money by doing this, they are actually losing money. Insurance is a primary credential for training clients in their own building gym, as many New York City apartment buildings have gyms on site. Even the most famous personal trainer will not be allowed to train in a building without supplying a current certificate of insurance, thus apersonal trainer NYCwill not be given any leniency.
Finally, there are many different organizations certifying people a personal trainers. Find out what the most recognized certifications are by your area gyms. Cross reference those names with a list of nationally recognized certifications, to figure out what your best options are for your area. If you have a lesser known certification, use it as a building block, not a handicap. These are steps in your professional career and will move you from personal trainer NYC to a highly sought after New York trainer.