Moreover, I have noticed that a select group of San Diego personal trainers are seeing less clients than there were two years ago. I have been told than many have dramatically reduced their rates to either keep or acquire clients. Also, I have discussed this situation with several personal training directors working at San Diego’s big box gyms. Memberships are down by 40% and personal training revenues also following suit. This is unusual for this time of the year! But given a 10% unemployment figure here in San Diego, this is probably par.
My recommendation for fellow fitness trainers is to ramp up your marketing, take advantage of your down town and study other facets within the fitness industry and create a niche for yourself. I believe like the large blue chip companies here in San Diego, only the strong will survive. Like Qualcomm, who is constantly re creating the wheel, with reserve dollars, you need to do the same!